Moritz HofmannAsk for a call

Online shops, built and grown

Your customers want to buy. I'll build you the shop for it.

I build and run your online shop. You pay nothing for the build. I get a share of online revenue, so I only earn money when you sell.

Ask for a callWrite an e-mail
Home page of farmula.de with the autumn offer for calf blankets
farmula.de, a shop I build and run

80,000

customers at gold4sms.de, 2008 to 2018

€1.2m

annual revenue, sold in 2018

2 shops

I run today: farmula.de and topro.nl

Shops I work on

farmula.de

Animal health for farmers. I build and run the shop: theme from a Figma design, a checkout in steps, Google Shopping and ads.

topro.nl

The Dutch shop of the same group of companies. Moved to its own server and redesigned in 2026.

gold4sms.de

My own shop from 2008 to 2018. Design from 2011. 80,000 customers, sold in 2018. The picture shows the shop in May 2016.

How it works

  1. 1

    Call

    20 minutes on video. What you sell, how you ship today and what your customers ask.

  2. 2

    Test with one post

    You post an offer with my link. I count clicks and orders. Only then do we build.

  3. 3

    Your shop

    I build it in your style and take care of payments, Google Shopping and ads.

Who covers what

You

Goods, shipping and returns. You stay the seller. Ad budget from €300 a month, on your own card.

Me

Build, hosting, tech and running the ads. In return a share of online revenue that we agree on together first. No setup fee.

Already have a shop?

Then I grow it: faster pages, a checkout that loses fewer buyers, Google Shopping and ads that pay off. I bill that by the hour, and we agree on the price first.

Moritz Hofmann

Moritz Hofmann

I have sold online since 2008. I built gold4sms.de and sold it in 2018. Today I run farmula.de and topro.nl and write the software for shop, payments and shipping myself.

Questions

What does it cost me if nothing sells?

You do not pay for the build. What remains is the ad budget, and you set that yourself.

Why a test first?

A post with a link shows within a week whether your customers buy online. If not, you have lost nothing.

What happens if we stop?

Your customer data and your brand belong to you. The notice period and all details are in the contract we write together before we start.

Which shop system do you use?

Mostly WooCommerce, like farmula.de and topro.nl. If you already use another system, we look at it on the call.

Let's talk about your products for 20 minutes.

Tell me briefly what you sell. I will reply on WhatsApp and we set a date.

I only use your details to answer your request. More in the privacy policy.

Prefer e-mail? E-Mail